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Bramh Gupta

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How API economy can enable vendor co-petition and better software products?

Posted by Bramh Gupta on May 12, 2019 8:07:38 PM

In their 1996 book “Co-opetition”, Adam M Brandenburger and Barry J Nalebuff, professors at Harvard and Yale respectively, define Co-opetition as an act of cooperation between competing companies. Co-opetition, according to them is:

A revolutionary mindset that combines competition and cooperation
The Game Theory strategy that’s changing the game of business
Back in 1996, The API economy did not exist but the insights for the economy or business are as relevant today for the API economy as it is and was for manufacturing, retail, consumer goods or industrial sector. Business is often compared to games like poker or chess. To win at chess or poker someone must lose, a zero-sum game. In business long term profitability does not require others to fail. In business people are free to change the rules, the players, the boundaries, and the game itself.

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Topics: Digital Transformation, API, API Economy

How RoboMQ differentiates from the competition?

Posted by Bramh Gupta on Jan 12, 2018 3:37:28 PM

When you look at the Hybrid Integration Platforms (HIP) or iPaaS (Integration Platform as a Sevice) offerings, there are many platform vendors to choose from.  Here are three key differentitors where RoboMQ stands out from the competition.
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Topics: Application Integration, Hybrid Cloud, Hybrid Integration Platform, Microservices, middleware

MarketsandMarkets recognizes RoboMQ as an innovator in Hybrid Integration Platform (HIP) market

Posted by Bramh Gupta on Nov 29, 2017 1:10:26 AM

November 28th, 2017

MarketsandMarkets a leading global market research and consulting company recently recognized McLean, Virginia based RoboMQ as innovator in their MicroQuadrant on Hybrid Integration Platform (HIP). This recognition reaffirm the road map and the technology direction taken by RoboMQ as an iPaaS (integration Platform as a Service) that aims to seamlessly integrate Cloud services, on-premise applications and IoT devices and gateways. RoboMQ platforms is built on the microservices and container architecture grounds up so that it can be deployed multi-cloud or on private data centers allowing distributed, expandable and highly scalable business workflows that span across networks and clouds. 

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Topics: Application Integration, Hybrid Cloud, Integration, Hybrid Integration Platform, Microservices, middleware, SaaS Integration

RoboMQ on Libelium IoT Gateway to unlock device data to SaaS, cloud and on-premise applications

Posted by Bramh Gupta on Nov 20, 2017 4:45:24 PM

November 20, 2017

RoboMQ (McLean, VA) joins Libelium’s IoT ecosystem of over 100 partners to provide seamless integration of the device and sensor data to cloud, SaaS and on-premise applications. IoT is revolutionizing enterprises and businesses with availability of information through devices and sensors. “The great interoperability of our IoT platform allows customers to access new market opportunities by connecting any sensor or even any device to any cloud platform through any communication protocol”, Alicia Asín, Libelium CEO, states.

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Topics: Internet of Things, IoT, IoT Gateway, Libelium

Gartner lists RoboMQ as representative iPaaS vendor

Posted by Bramh Gupta on Jun 29, 2017 12:24:14 PM

We are excited to share the  news of our inclusion in "Gartner Market Guide for Application Integration Platforms" published June , 2017. We have been listed as one of the representative iPaaS (Integration Platform as a Service) vendors.
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Topics: AMQP, Application Integration, EAI, Hybrid Cloud, Industrial Internet, Integration, Internet of Things, IoT middleware, boomi, Cloud, Container, Docker, Hybrid Integration Platform, informatica, IoT, iPaaS,, iSaaS, jitterbit, MFT, Microservices, middleware, MQTT, mulesoft, REST, REST Adapter,, SaaS, SaaS Integration, SOA

Why a developer does not need to learn a new programming language or an API to work with RoboMQ?

Posted by Bramh Gupta on Feb 12, 2017 7:47:00 PM

There has been a huge amount of research in the last decade indicating that learning a second language is beneficial to a child’s cognitive growth and his or her future potential. Research has indicated that children who speak multiple languages have better attention spans, advanced grammatical skills in their first language, greater professional success later in life, and an overall faster development. In more recent years, a preference has arisen against learning new language and rather be able to do what you want using any language that you already know. However, this trend is not among the bilingual elementary schoolers, but instead among the trained programmers.

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Topics: Uncategorized

Bimodal IT, SaaS & Hybrid Cloud– an opportunity for the CIO/CTOs to embrace

Posted by Bramh Gupta on Feb 8, 2017 2:16:00 PM

What is Bimodal IT?
It is same as the “shadow IT” or the application server under a business analyst’s desk. This is the same server that one fine Monday morning does not work because the business side analyst who owned and operated it has left the company. This server was running critical reports for the executives and nobody knows why the report was not generated this fateful Monday. IT is running around like headless chicken to find the issue with no clue or the trace of this application. Finally, someone connects the dots between the report and the analyst that who left the company. Now IT is on it, to get things under control and provide an enterprise grade quality of service that is its charter to deliver.
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Topics: BiModal IT, Hybrid Cloud, BiModal, Cloud, middleware, SaaS, SaaS Integration

Transforming traditional businesses to as-a-service model

Posted by Bramh Gupta on May 10, 2016 1:24:00 PM

The software industry has been transforming itself with business models like SaaS (Software as a Service), PaaS (Platform as a Service), IaaS (Infrastructure as a Service) etc… In fact, the class and the abbreviations associated with as-a-service model are ever increasing in this industry. There, clearly, are benefits to this model that has made it attractive, disruptive, and literally a game changing paradigm. For example, building a tech startup 10 years back would have started with a fat check to one of HP, Dell or IBM for servers even before the first line of code could be written. Today, it is a monthly bill of few hundred dollars to start with. You could build a business running on state of the art infrastructure provided by the cloud providers like AWS, IBM and Google providing better quality of service(QoS) than you could yourself do.
This proposition of being able to pay-as-you-go (PAYG) has ushered tremendous growth in any industry this model has been applied to. You don't have to look far. Uber is an excellent example of using car as a service. It is better than owning a car if you live in a city.  You do not need to do much math taking in account the parking fees, cost of garage, maintenance, insurance and so own. Isn’t it better than having a car, maintaining it and then keeping it clean and washed vs. just hoping in a car when needed?
Just like software industry has been transformed by the SaaS model, the same business paradigm applies to many traditional businesses. Why not provide everything that the consumers and businesses use today, as a service? How is an equipment or a capital infrastructure that need to be maintained and depreciated different from the servers and the routers? As a service model could be applied to many traditional services that consumers and businesses use like water heating, water filtration, HVAC etc…

Fig 1: Economic value creation by adopting as-a-service model to any traditional business

Before we get into the question of how the transformation of these services will benefit the consumer of these services, we must appreciate the  fact that the benefits are not one sided. As-a-Service model is a win-win for providers as well as the consumers of the service. When we move from buying computer servers and hardware to renting the compute and storage from likes of AWS and Google, we are simply transitioning to a better model that creates advantage for AWS and Google as well as benefits and cost reduction for the consumer of the compute and storage services. Yes, of course there is a disruption and the newer players will dominate the market replacing the incumbent.  This is the beauty of innovation and capitalism that we always move to a better state driven by the economic forces.
This is also an alarm and a call to action to the providers of the utility services to quickly transform themselves into as-a-service model and not be left behind. Luckily for them, they don't have to look far. They can learn from the technology sector and adopt the business models as well as the tools to make the transformation economically viable and strategically competitive.
What are the key transformations for change from “sell and provide support” to “as-a-service” model?  For the sake of discussion, lets take an example of a water filtration, water heater or HVAC business.  All of these share similar traits along with many other such businesses. Any of these businesses will sell a capital good or an equipment and will then sell a support plan providing maintenance and upkeep. These businesses will try to up-sell, and make sure they replace or upgrade the equipment in time to generate new revenue as well as provide good performance to the consumer. 
First key transformation that these businesses need is to make the equipments “smart”. With IoT (Internet of Things), this is not a difficult task. You need to interface the electrical/electronics to a microprocessor/microcontroller combination which is connected to the internet. This way you can capture the field data from the equipments and also be able to remotely interact with them.
Second transformation is to have a platform or mechanism that can enable the “smarts” on the equipment to interact with the rest of the world. You need a platform with core capability to enable integration between diverse devices to send and receive data and  enable command and control  with the software systems on cloud, SaaS or your own data centers.
The third transformation is the operations systems, analytics engines and the business strategy to enable the transformation from  a capital oriented business to as-a-service model. You are no longer water heater provider. You are now provider of hot water. You are no longer seller of water filtration units. You are provider of pure, crisp. filtered water.  This is a complete mindset change for the business as well as the customer. The operations systems need to collect measurements from the smart devices. The  analytic systems will build the models that would drive the pricing and the marketing strategy. Some of the key expectations from as-as-service operating system should be:
    1. Monitoring of health and operational state of the remote equipments 
    2. Ability to remotely control, upgrade or run deep diagnostics scans 
    3. Ability to track usage of output or service/benefit, say filtered water as well as input or cost say electricity
    4. Ability to predict the Time to Maintenance(TTM)  and Time to Failure(TTF) 
    5. Identification and pursuit of up-sell opportunity 
Monitoring of health, diagnostics and remote management is needed to provide superior Quality of Service(QoS) to the customer. This will induce the customers to change to new as-a-service model vs the traditional buy and operate model. 
Tracking of usage of the output and the inputs needed for the service operations will provide the utility provider needed data to correctly bill the customer as well as create economically viable and attractive pricing plans. Effective measurement and smart analytics is required to be successful with the billing and the pricing in this new business model.
The analytics on the measurements of usage, operations and  equipment health will provide predictive models for proactive maintenance. It will predict when to replace the equipment before it fails causing interruption and inconvenience to customer. It will also offers opportunities to up-sell better service plans based on usage patterns and the identification of customer needs.
If you are now thinking, it is all good but how do I make it happen, then we are here to help. At RoboMQ we have build a complete Internet of Things(IoT) and SaaS Integration Platform for helping businesses transform to as-a-service model. We support all devices and software systems to enable measurements, monitoring, remote diagnostics and building of analytics systems and models. We provide an enabler platform for your business to offer your customers an effective and profitable as-a-service model.  If you want to learn more or have us be your partner is this transformative journey, send me a note, visit out website or send an email to
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Topics: Uncategorized

World's first Microservices business process designer

Posted by Bramh Gupta on May 1, 2016 2:53:00 PM

It might sound cheesy to say that RoboMQ, a little startup based out of Northern Virginia, has created world’s first visual process builder for Microservices. However it is very true! Using RoboMQ Integration Flow Designer, you can build complex business processes using a palette of functional nodes each of which represent a well defined Microservice running on the cloud.
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Topics: Integration Flow Designer

Lego approach of building business applications using Microservices platform

Posted by Bramh Gupta on Feb 21, 2016 4:53:00 PM

Microservices is an evolution from Service Oriented Architecture (SOA) where it addresses the gaps in SOA and continues to achieve the goals of building applications using truly composable services. It is the fitting platform and infrastructure for the cloud and Internet of Things (IoT).  Microservices  is an architectural style of building atomic, autonomous, and fine grained services which are single purpose and perform a well-defined task. These atomic units are what we are reffering to as the “lego building blocks”, and they can be assembled to create complex business applications.  
Fig 1: Wish I could use Legos to build my enterprise applications
Microservices reduce the cost of constructing, maintaining, and scaling all types of business applications. Think of it like assembling the business applications versus creating them from scratch. Microservices offer tremendous component reusability, and are extreme elastic to change.  As business changes, which is the only constant thing in business, you can change the business applications with minimal impact by changing specific atomic component or the microservice.
To adopt a microservices architectural pattern, you break down larger components or services into single, well defined tasks. Later, when you build or assemble a business applications functionality, you stitch together these single atomic tasks to create the desired result. In order for this aggregation to work, the following three key components are needed:
    1. API gateway which creates the entry point for business functionality.
    2. A messaging fabric that provides chaining of Microservices so that it can collaborate and allow creation of complex functionality through simple components
    3. Container technology, like docker, so that the Microservices can be packaged and delivered as independent and atomic units without needing any system dependencies
RoboMQ provides a framework for Microservices by providing a multi-protocol gateway through its ThingsConnect suite of adapters and connectors so that you can build applications using any of the industry standard protocol like HTTP/REST, web services, AMQP, MQTT and others. RoboMQ is itself a truly distributed, guaranteed delivery messaging platform that is available on cloud, on premise or as Hybrid Messaging Cloud. We follow docker container technology, providing you a one stop shop for your Microservices development.
Fig 2: Microservice platform on RoboMQ
We have created a library of fully dockerized connectors, adapters and utility components providing building blocks for Microservices. Build microservices and run them on the cloud, on premise virtual machines or container management platforms like IBM Bluemix or Google Kubernetes with full core infrastructure provided by RoboMQ .
If you would like more information on Microservices or RoboMQ in general, please check out our website or send an email to
For more details on Microservice based architecture, please checkout out the microservices page on our website.
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Topics: Internet of Things, Microservices, SOA