In their 1996 book “Co-opetition”, Adam M Brandenburger and Barry J Nalebuff, professors at Harvard and Yale respectively, define Co-opetition as an act of cooperation between competing companies. Co-opetition, according to them is:
A revolutionary mindset that combines competition and cooperation
The Game Theory strategy that’s changing the game of business
Back in 1996, The API economy did not exist but the insights for the economy or business are as relevant today for the API economy as it is and was for manufacturing, retail, consumer goods or industrial sector. Business is often compared to games like poker or chess. To win at chess or poker someone must lose, a zero-sum game. In business long term profitability does not require others to fail. In business people are free to change the rules, the players, the boundaries, and the game itself.